Cash Flow for PR Agencies

Campaign seasons and year-end retainer pauses hit cash hard. See them coming.

PR agencies earn predictable retainers but spend unpredictably — events, travel, campaign surges. The Sprint builds your 13-week model around those seasonal swings so surprises stop being surprises.

Request the Cashflow Sprint See how it works

13-week cash map
3 what-if scenarios: late invoice, client pause, new hire
72-hour delivery — pay nothing if it's late
5-min weekly update — yours to run

Event and campaign spend lands before invoices

You front vendor deposits, venue fees, and media costs weeks before client billing catches up. The Sprint maps that float explicitly.

Year-end retainer pauses create a January cash gap

Clients pause in December. Staff costs don't. The Sprint makes that seasonal valley visible in September so you can plan around it.

New business pitches are expensive before they're won

Pitch costs — research, design, travel, time — hit before the retainer starts. Scenario tabs let you model the pitch pipeline's cash impact.

Best fit

PR agencies with 3–20 staff using QuickBooks Online or Xero, with retainer-based revenue and seasonal campaign activity.

Free Assessment — No Email Required

How clear is your cash picture?

5 questions. 60 seconds. Get a personalized cash flow readiness score and your top risk areas — generated from your answers, not a generic template.

72-hour delivery guarantee. If your 13-week cash map isn't complete and working within 72 hours of submitting your inputs, you pay nothing.

Request The Sprint

Tell us where cash visibility is breaking down

Submit the basics and Spark Cashflow will review fit for the fixed-scope Sprint offer. Delivery stays manual for now. Intake does not.

Can the model handle client-funded event budgets separately?

Yes. Pass-through event budgets are mapped as paired inflows and outflows in the model so they don't distort your operating cash picture.

What's the minimum data needed to start?

A QuickBooks or Xero export covering the last 6 months plus a list of known upcoming expenses is enough to build the first version of the forecast.